Industry News


USAV Marketing

Why Systems Integrators Should Offer Cybersecurity Services
NSCA, July 26, 2019

You’ve heard it before: The integration industry has finally converged with IT.

Many security and AV organizations now offer IT products and services in addition to traditional integrated solutions. Providing IT services is a natural fit with many integrator offerings, especially since they commonly work with decision-makers with IT departments. In addition, technicians are becoming IT-centric, deploying devices on networks and utilizing technical skillsets and knowledge.

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Serious Zoom security flaw could let websites hijack Mac cameras
The Verge, July 17, 2019

Today, security researcher Jonathan Leitschuh has publicly disclosed a serious zero-day vulnerability for the Zoom video conferencing app on Macs. He has demonstrated that any website can open up a video-enabled call on a Mac with the Zoom app installed. That’s possible in part because the Zoom app apparently installs a web server on Macs that accepts requests regular browsers wouldn’t. In fact, if you uninstall Zoom, that web server persists and can reinstall Zoom without your intervention.


Imminent Disaster  —  The Looming AV Threat
rAVe Pubs, July 17, 2019

I want you to imagine a 46″ flat panel display. This display is in a staff cafeteria on the 30th floor of an office building. Wall-mounted. It is not an extravagant display, probably 1080p… not even smart (gasp!). You’ve seen one just like it, looping special events and other corporate propaganda. Now I want you to imagine stealing it. This display has a black-market value of, we’ll say for argument’s sake $100… heck, $200 if you are a smooth-talking con. Nevermind the fact that the elevators all have cameras. Disregard that you are on the 30th floor. Don’t worry that you have to pass the security guard who was already skeptical of your “AV” story. You could also choose to set off a fire exit alarm after running down 29 flights of stairs. Lastly, and maybe most importantly, you will undoubtedly walk by 100 other items on your way out the door that are magnitudes smaller and significantly more valuable.


Cybersecurity Lessons Learned from Zoom, Logitech and Draper
rAVe Pubs, July 17, 2019

Vulnerabilities in Zoom’s Mac desktop client were disclosed, hijacking flaws in Logitech’s Unifying USB dongles hit the mainstream and Draper, Inc. announced that its computer systems and communications networks were being held hostage by ransomware. Let’s take a closer look at each news story, and see what lessons can be learned from them.

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Red Thread Partners with PTC for a Headquarters Workplace Transformation
Commercial Integrator, July 11, 2019

It’s good to have helpful neighbors. PTC, a global business software provider long based in a Boston suburb, decided to move its corporate space to the city’s fast-growing seaport district. In order to attract young, forward-thinking professionals that will continue to help PTC stay at the forefront of technologies such as virtual reality (VR), augmented reality (AR), Internet of Things (IoT) and more, PTC knew it had to create the right work culture.


Columbus-Based Event Production Company Buys Cincinnati Firm
Columbus Business First, May 22, 2019

The deal, which closed last week, increases Live Technologies’ headcount to 235 employees, enough to make it the region’s largest audiovisual production company, based on Columbus Business First research. Since its founding in 1974, Live Technologies has created and produced over 30,000 live events for premier brands, organizations, business market leaders and top-tier entertainers throughout the country.


Three Reasons to Learn about Design Thinking
SCN, May 2, 2019

Design Thinking for AV returns this year as a three-day course the weekend before InfoComm 2019. This is a fast-paced, hands-on dive into Design Thinking methods for innovation and problem-solving. Read More >>

Midtown Video Completes A/V Makeover of CSX Conference Rooms
AV-IQ, April 22, 2019

Railroad transport leader CSX Transportation has long occupied one of downtown Jacksonville’s most distinctive high-rises, and conducts its most critical business—such as informing investment portfolio and fund managers of its quarterly earnings and media outreach—from executive suites and meeting rooms on the 15th floor. Read More >>

Unified Technology Systems Is a Trusted Resource For Blackbaud’s HQ Construction Project
AV-IQ, April 22, 2019

When software giant, Blackbaud, set out to construct their new headquarters in Charleston, SC, one-touch simplicity was at the top of their “must-have” technology list. They required modern audiovisual (AV) systems in their new building capable of providing quick access connectivity to their development teams, no matter their geographic location. They also wanted a showplace to bring clients that embodied the high-tech standards the company ascribes to. Read More >>

SCN Hall of Fame 2019: Lisa Perrine
SCN, December 17, 2018

Human-centered design is about really understanding what people are trying to accomplish, according to Lisa Perrine, Ed.D., CEO, Cibola Systems Corporation. And Perrine makes it her mission in business and life to understand what people are trying to accomplish. “I’m kind of a research geek,” she admits. Read More >>